Dotomi Takes Personalized Ads a Step Further
Chicago, IL, June 16, 2009 – Dotomi, Inc. (www.dotomi.com), the leader in personalized media that’s more relevant for consumers and more efficient for advertisers today announced its ability to give consumers full control over the media they view online via a feature known as Permission Menu. The feature is part of Dotomi’s ongoing corporate commitment to respecting consumer permission and privacy and employing the highest standards in their use of consumer data to deliver more relevant ads.
Through Permission Menu, consumers are able to quickly and easily manage their ad preferences at the point of impact. Users can click-though on a special link placed in the creative of the banners Dotomi delivers to learn more about personalized media and to determine what Dotomi ads they’d like to receive or no longer receive. Consumers can select to opt-out of ads in three different levels: ads from a particular campaign, ads from a particular advertiser or all ads served by Dotomi.
“Dotomi believes strongly in a consumer’s right to control how his or her data is used online and what ads they receive,” said Jason Bier, Dotomi’s General Counsel and Chief Privacy Officer. “Our Permission Menu respects the interests of those users who want to actively manage their permissions and privacy online. It is our hope that our actions will encourage our peers in the industry to adopt similar practices as industry standards.”
The Permission Menu benefits consumers and advertisers alike. It enables consumers to learn what is done with their data and how it is used, and ultimately puts them in the driver’s seat to manage their preferences. At the same time, participating advertisers receive recognition for their commitment to providing consumer transparency. Dotomi has taken what consumers, advertisers and privacy advocates are asking for and created an innovative solution that is a step toward addressing growing consumer privacy concerns online.
About Dotomi
Founded in 2003, Dotomi, Inc. is helping marketers rethink display advertising with a new approach called Personalized Media. This approach allows decisions such as the banner creative and media placement to be determined in real-time at the user and impression level. By making every online impression unique, consumers enjoy more meaningful advertisements and companies enjoy higher returns and improved user engagement. The company has experienced hyper growth in the 3 years since raising venture capital and services 3 of the top 10 online retailers and 3 of the top 4 travel aggregators. For more information on Dotomi, visit www.dotomi.com.