DOTOMI NEWS
See what all the buzz is about in the area of Personalized Media: Press Releases, Dotomi in the news, Industry News.
05.24.10 - Dotomi joins Network Advertising Initiative (NAI) to help shape the industry debate
Dotomi, Inc. (www.dotomi.com),
the leader in Personalized Media that’s more relevant for consumers and more efficient for advertisers, today announced that it has joined the Network Advertising Initiative (NAI), a cooperative of online marketing and analytics companies committed to building consumer awareness and establishing responsible business and data management practices and standards. Dotomi’s application for membership was driven at this time because the Company believes that the NAI has become increasingly relevant in the industry. Further, the market has matured to a point where real industry leadership to protect consumers and clients seems possible and necessary... Read more
05.19.10 - Dotomi Selects CognitiveDATA as its Processor Partner to Maintain Consumer Privacy for Multi-Channel Marketers
CognitiveDATA, a wholly owned subsidiary of Merkle Inc. that is recognized as a market leader in data quality innovation, announced that its award-winning data quality technology was selected by Dotomi, the leader in multi-channel personalized media, to enable advanced multi-channel consumer attribution models that maintain strict consumer privacy guidelines.... Read more
05.05.10 - Dotomi's Promo Builder Media Channel introduces display ads into brands' multi-channel promotions
Dotomi, Inc. (www.dotomi.com),
the leader in Personalized Media that’s more relevant for consumers and more efficient for advertisers, today announced the rollout of Promo Builder, a dynamic new media channel developed to efficiently synchronize a marketers display messaging with their onsite and in-store promotions to increase relevancy and sales. Promo Builder creates a new twist on the typical online FSI by allowing advertisers to confidently use personalized display media as part of their ongoing dialogue with consumers across media channels... Read more
03.10.10 - Dotomi Reveals Significant 2009 Growth as it Celebrates its Seventh Year as the Leader in Personalized Media
Dotomi, Inc. (www.dotomi.com),
the leader in personalized media that's more relevant for consumers and more efficient for advertisers, today announced Yair Goldfinger, Co-Founder and Chief Technical Officer of Dotomi and founder of ICQ, the technology known today as instant messaging, will speak in a rare U.S. public appearance to the Chicago Java Users Group (CJUG) on Tuesday, February 16, 2010 at 6:00 p.m.... Read more
02.01.10 - Yair Goldfinger, Inventor of Instant Messaging and Founder of Dotomi to Guest Lecture to Chicago Java Users Group
Dotomi, Inc. (www.dotomi.com),
the leader in Personalized Media that's more relevant for consumers and more efficient for advertisers, today announced its significant growth milestones experienced in 2009—including a 310% growth in unique consumers reached, a 40% percent upswing in staff and a client base expansion of 65% percent. In 2009 Dotomi validated that it created over half a billion dollars in incremental revenue for its consumer retail, catalog, financial services and personal services clients... Read more
01.20.10 - Dotomi Hires Industry Veteran Ric Elert as Senior Vice President of Engineering
Dotomi, Inc. (www.dotomi.com),
the leader in personalized media
that's more relevant for consumers and more efficient for advertisers, today announced the addition of Ric Elert, as Dotomi’s Senior Vice President of Engineering. Elert will be responsible for further scaling Dotomi’s technology infrastructure to support the company’s rapid growth and the needs of the industry leader’s high profile leading brand customers... Read more
01.05.10 - Powerful Attribution
Technology from Dotomi Demonstrates Precise Ad
Conversion Lift and Value by Channel
Dotomi, Inc. (www.dotomi.com),
the leader in personalized media
that's more relevant for
consumers and more efficient for advertisers,
today announced its powerful attribution
technology has shown that display has a
significant, positive effect on all of a
brand's... Read more
10.28.09 Advertisers Experience
Significant 39.2% Lift on Return on Ad Spend
Using Dotomi's Real-Time
Profiling Engine, EXACCT
Dotomi, Inc. (www.dotomi.com), the leader in personalized media that’s more relevant for consumers and more efficient for advertisers, today announced that its newly enhanced, real-time profiling engine, EXACCT, is helping Dotomi advertisers experience ROAS lifts as high as 39.2%......Read more
09.22.09 -
Dotomi's Message Sequencing
Enhances Industry's First
Display Advertising Ongoing Dialogue
Platform
Dotomi, Inc. (www.dotomi.com),
the leader in personalized media
that's more relevant for
consumers and more efficient for advertisers,
today announced its new Message Sequencing
solution which allows advertisers to
dynamically change their display ads...Read more
09.16.09 - Dotomi Hires
Key Sales Executives to Support
Company's Rapid
Growth
Dotomi, Inc. (www.dotomi.com),
the leader in personalized media
that's more relevant for
consumers and more efficient for advertisers,
today announced the appointment of Jason
Baadsgaard to senior vice president, strategic
account development, Peter Callahan to vice
president and general manager of its expanded
West Coast operations...Read more
07.28.09 -
Dotomi's New Multivariate
Display Ad Testing Delivers Superior Conversion
for Advertisers
Dotomi, Inc. (www.dotomi.com),
the leader in personalized media
that's more relevant for
consumers and more efficient for advertisers,
today announced its new Multivariate Testing
(MVT) for display advertising...Read more
06.16.09 -
Dotomi
Takes Personalized Ads a Step Further
Dotomi, Inc.(www.dotomi.com), the
leader in personalized media
that's more relevant for
consumers and more efficient for advertisers
today announced its ability to give consumers
full control over the media...Read
more
05.06.09 - Dotomi, the Leader in
Personalized Media, Selects Chicago as its
Headquarters
Dotomi, Inc. (www.dotomi.com),
the leader in personalized media
that's more relevant for
consumers and more efficient for advertisers,
has selected Chicago as home to its new
corporate headquarters..Read more
01.07.10 -
adotas
- Quick Hits: Dotomi and Qwik Media
Dotomi has released a new attribution technology out of private beta. Using the company's proprietary test-and-control ...Read more
01.06.10 -
Mediapost
- Mediapost Behavioral Insider
Dotomi will soon begin to offer an advanced ... Dotomi will provide the service free of charge, offering the in-house ...Read more
01.06.10 -
BizReport - New Dotomi tool offers value for marketing channels
A new tool released today by personalized media solution Dotomi should give marketers a bit more information about which channels are performing at peak and which could use more attention. The solution is...Read more
12.11.09 -
BizReport
- Internet Marketing
101: How to use personalization
correctly
Personalization has become a hot button issue
with online marketers over the past year.
Everyone wants to personalize, but few seem to
understand that personalizing marketing
correspondence, whether email or display ads,
is more than simply adding a consumer's name to
the mix...Read more
11.30.09 -
MANAGEsmarter.com
- Marketing by Accountants
Doesn't Work
I have a confession. For eight years, I led
people astray. I was seduced by the
click-through mantra that favored immediacy and
accountability to a fault. I am a graduate of
one of the country's best marketing
schools...
Read more
10.29.09 -
BizReport
- Dotomi's EXACCT platform
shows 40% lift for marketers
When it comes to online marketing relevant,
targeted ads perform much better than typical
run-of ads placed in the offline world. But
even the most seasoned advertisers may need
help with relevancy from time to time and that
is where the EXACCT platform from Dotomi comes
in...Read more
10.19.09 - DMNews
- Questions for the CPA price
model
We've all been there. We've all invested
significant time, money and hope in a CPM media
buy and been burned - badly.
Perhaps it was an unscrupulous player or poor
practices, or maybe the audience just wasn't
the right fit. Whatever the case, it's only
natural that we've become a little gun-shy as a
consequence...Read more
09.24.09 -BizReport - Dotomi offers ad
sequencing
When it comes to online purchases, its all
about the offer. Marketers have known for some
time that the right offer is the key to turning
an online browser to an online purchaser...Read more
09.22.09 -AdExchanger.com
- Dotomi Riding Personalized
Media Beyond Behavioral Targeting Says CEO
Giuliani
Dotomi is very fortunate to be experiencing
double digit growth in 2009 despite macro
economic trends...Read more
08.03.09 -iMedia
Connection
- How to take ad
personalization beyond BT
Everything was supposed to change. There was
supposed to be a revolution.
Back in the second half of the 1990s - the heyday of the first dotcom era - we all thought the power of the internet would transform marketing itself...Read more
07.30.09 -BizReport - Dotomi offers multivariate
testing for display ads
Dotomi's multivariate testing platform helps
marketers quickly test different aspects of
their display ads - the images, the wording,
the frequency - so that marketers can get new
campaigns up and running in the least amount of
time...Read more
07.29.09 - ClickZ - Dotomi Rolls Out Multivariate
Testing for Display Ads
Web ads are getting smarter and smarter.
Dotomi, a Chicago interactive agency, announced
a new multivariate testing methodology
yesterday for banner ads. It follows Web users
around to determine which ads ultimately work
best...Read more
07.28.09 -TMCnet - Dotomi's New Multivariate
Display Ad Testing Delivers Superior Conversion
for Advertisers
Ability to Test Myriad of Ad Elements
Simultaneously and then Personalize Media at
Individual Level is Unmatched in Industry Today
Chicago, IL (July 28, 2009)
- Dotomi, Inc.
(www.dotomi.com), the leader in personalized
media that's more relevant for consumers and
more efficient for advertisers...Read more
07.27.09
-Chicago
Sun-Times-
Personalization helps companies get most from
Web
While surfing the Web, it is easy to overlook
the creepy conveniences served to us via a
marketing practice called personalization.
After researching a book on Amazon, for
instance, it is no accident if days later you
see a banner ad for that very title on a
different Web site. Marketers have the ability
to track our online behavior...Read more
(cross links to articles)
10.25.09 - USA Today
- Are retailers going too far
tracking our Web habits?
Sherry Natoli is followed everywhere she goes
while shopping online, but she doesn't mind at
all...Read more
07.22.09 -ClickZ- Creative Is the
'Last Mile' in Behavioral Targeting.
Marketers call it "the message." Media
planners call it "the ad." Agencies call it
"the creative." Techies call it "the
executional." Tumri CEO Calvin Lui
calls it the "last mile between the advertiser
and the customer." It is another piece in a
behavioral marketing puzzle...Read more
04.28.09 - Multiclick
Attribution- Tracking
the way Conversions Actually Happen
Interactive marketing has long sold itself on
the promise of accountability and ROI
measurement. Yet, at the same time there
continues to be challenges in solving John
Wanamaker's problem...Read more
03.28.09 -
TechCrunch - Steel
Cage Debate on the future of Online
Advertising
Eric Clemons caused a stir earlier this week
with his assertion that advertising will fail
on the internet, that “it is
going to be smaller, not larger, than it is
today.� I disagree...Read more
03.23.09 -
Advertising Age- Why the
Last Click is Wrong
NEW YORK (AdAge.com) -- The great paradox of
the web is that it's an interactive medium and
everything can be measured. And that's
wonderful -- unless you're measuring the wrong
thing...Read more
02.18.09 -
WT.Blog
- First, Last & Equal
Attribution. 3 Wrongs Don't
Make a Right
Last week I had the pleasure of listening to
Eric Peterson speak not
once, but twice. The first time was during a
Coremetrics webinar on campaign attribution and
the second later that evening at the local
Web Analytics Wednesday where Eric
delivered a longer presentation that included
the same attribution material...Read more