Adtopia^® Retention

There’s an old adage that it’s cheaper to keep a current customer than it is to acquire a new one. Unfortunately, your average online marketing programs can’t tell the difference. Clicks on search or affiliate marketing cost the same no matter the customer type.

Adtopia® Retention is different. Our proprietary, anonymous matching technology allows us to identify your existing customers. Guesswork is eliminated – we know exactly who bought from you in the past, both online and offline. Better yet, our platform goes beyond just simple selection. We use past purchase behavior, online site activity, and robust demographic and psychographic information to personalize display advertising for each unique consumer. In essence, it’s like creating a custom-tailored catalog cover or television commercial for each of your existing customers!

The end result of Adtopia® Retention is that it stimulates demand amongst your customer base, increases wallet share, and costs a fraction of using other advertising solutions. It drives extraordinarily high ROI, even helping you reduce costs from less accountable media. Click here to understand how Dotomi helps you create an accountable online program.